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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition, by Luke Sullivan
Get Free Ebook Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition, by Luke Sullivan
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Review
"The writing is very informal and easy to understand. The authors' wit and humor are also on display. Anyone interested in learning how to write copy for advertisements should read this book." (Choice Connect 2016)
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From the Back Cover
UPDATED FIFTH EDITION OF THE BEST-SELLING GUIDE NOW COVERS ALL MEDIA: DIGITAL, SOCIAL, AND TRADITIONAL This is the nearly all-new fifth edition of Luke Sullivan's classic guide to advertising. With assistance from ad veteran and digital expert Edward Boches, this edition is updated to thoroughly cover and explore the new age of advertising. As the authoritative book on advertising in both digital and traditional media, it includes examples, best practices, and how-to advice on everything from social media to mobile, TV, experiential advertising, as well as traditional print media. Part how-to and part exposé, Hey Whipple, Squeeze This is the insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry. Praise for Hey Whipple, Squeeze This "Luke and Edward will inspire you to create ideas fit for today's digital world and help an entire industry make less spam."—Gareth Kay, Cofounder of Chapter SF "Classic must-read Sullivan mixed with innovation master Boches make the perfect duo. This is the book that will help guide new talent to great career starts. Required reading for a new era."—Deborah Morrison, Carolyn Chambers Distinguished Professor of Advertising, University of Oregon "Luke Sullivan writes a perfect lesson in advertising for newcomers — and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."—Lee Clow, Chairman and Global Director, TBWA\Worldwide Additional material on heywhipple.com
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Product details
Paperback: 448 pages
Publisher: Wiley; 5 edition (February 1, 2016)
Language: English
ISBN-10: 1119164001
ISBN-13: 978-1119164005
Product Dimensions:
5.7 x 0.9 x 8.7 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
109 customer reviews
Amazon Best Sellers Rank:
#16,973 in Books (See Top 100 in Books)
SOUND F/X: Woods, leaves rustling, squirrel barking.MAN: The squirrel. Stockpiling nuts in an old hollow oak for the long winter. He doesn't do it because he's passionate about nuts, or oaks, or winter. It's just what he does to survive. Lately I've been feeling a lot like that squirrel. Stockpiling ad concepts, logos and layouts in an old hollow client. Day in, day out, hoping to make it through the winter. It's just what I do. Then the strangest thing happened. One day I went looking for a nut and found 'Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads' by Luke Sullivan. And I remembered why I got into this business in the first place. Hey squirrel, winter's over.ANNOUNCER: 'Hey Whipple, Squeeze This' by Luke Sullivan. Order now at Amazon.com and get your nut-gathering mojo back.
Simply put, this is the most important book on advertising you will ever read.(I owned the first edition way back in the late 90s and it was so good that somebody stole it.)So much has been updated in this fifth edition that I consider it a sequel/reboot, but in a very good way. It’s essential to those working on either the creative or account side of the biz, and written in Human English instead of Buzzspeak so you can actually get something out of what you’re reading.“Hey, Whipple…†is truthfully a trade triumph.If you work in advertising, you need this book (but please, buy a copy rather than steal one).
I didn't think this classic book on how to concept, create and execute advertising could get any better. What Edward Boches added to Sullivan's brilliantly thought out how-to was something I thought would be almost impossible: to guide, illuminate and understand today's incredibly complex and ever changing digital world and capture it between the covers of a book. I would recommend this for anyone wanting to enter the field of advertising and marketing. I would especially recommend it for anyone who's been in the field for years and wants to catch up.
As an author, I dabble in marketing to get my work known. Reading this book was a glimpse into the world of advertising creatives and gave me some great ideas on everything from television and radio to online web experiences for customers. This book is brilliantly written in an engaging style that will make you forget this is non-fiction. Couldn't recommend this book more highly.
This book has been rightly, for some time, the most practical guide to making ads. And the 5th edition is the best yet thanks to a brilliant section from Edward Boches on how digital is transforming creativity. Rather than the usual myopic view of digital as a channel, Edward looks at how digital is transforming the nature of business and therefore transforming how creative companies need to think and what they make. Highly readable and highly recommended.
Significant update to an already much appreciated book. The new chapters covering how the world of digital fits into the existing framework are excellent and a significant reason to upgrade from the 4th edition as I did.I can now say with confidence - if in marketing, advertising, or related fields - buy this book. Its the foundational text on areas of creative development including work in the online realm. Don't go for earlier editions; this is enough of a difference that it should be 5th edition only.
got this book on marketing. it's easy to read. lot's of good case studies, pictures and examples. quick reading too.it's really helped us with some marketing and understanding the process.highly recommend
Lee Clow endorses this book on the back cover.I can't say anything that eclipses that. If you don't know who Lee Clow is- you probably shouldn't be in advertising, but, that's OK- after you read this book- you should be fully prepared- and know who Lee Clow is.If you are in advertising, or in school learning about advertising, or a feckless client trying to learn how to advertise- buy this book.Full disclaimer, my name is in the fifth edition- and I host and tweaked the website [...] for Luke, so he's a client, and he pays me- but, I'd recommend the book anyway. I did for the first 4 editions- and no money changed hands.How good is this book? If my college professor had me read this instead of the shitty textbook put out by some PhD- I'd have been winning awards and making my clients money so much faster. But, unfortunately, I had to wait years for Luke to graduate from being in "The Copywriters Bible" to actually writing it....at least the book I make every one in my small agency read as terms of their employment. I don't only insist employees read it, that goes for interns as well. And after years of asking clients to read it too- I finally had one read it- and felt like I was working on an account destined for a new level of greatness- because, well, a real understanding of the craft and science of advertising sure helps the creative process along.I've read each edition. This one, with the additional chapters from Edward Boches, once again succeeds in explaining everything you need to know in order to create the 5% of advertising that matters- that engages, entertains, sells- as opposed to the 95% that was created for the TiVo skip button or adblockers on your browser.While this book won't turn you into Lee Clow, Luke Sullivan, Alex Bogusky, Dan Wieden, David Droga or even me- it will help you know what good advertising is and how some of the greats have made it.And, you'll enjoy reading it- because Luke writes good ;-)
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